December 23, 2009 @ 3:37 PM – News: Europe
We love Street Art. And we love it even more when it’s combined with one of our most loved sports and organised by one of our favourite brands!
This autumn, Element joined forces with Crunchtime artists based in Vienna, Austria for a unique skateboard street art project. Many skate brands do artists’ series now, but those decks are usually either too exclusive or too expensive to be skated and end up on a wall in a living room. But guess what – NO street NO art!
Crunchtime is a crew of young art scene fellows from all over the world who joined forces with Element to change this dogma for good. In Summer 2009 they painted 30 boards and sold them to true skateboarders for only 50 euros a piece. The first sales point was one of the “Art Corners” at the SNEAKERNESS tradeshow in Vienna on October 10th, second was last week at the notorious INOPERAbLE Gallery in Vienna, where skate photos and impressions of the Crunchtime painting sessions were exhibited. The boards were sold to skateboarders around the globe, for example South Afrika, Malaysia, Hungary, USA, Austria and Germany.
We even have a little video clip of the painting session for you:
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